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British Airways are celebrating breaking the £5 million fundraising mark through their Flying Start campaign.
Key to their soaring success in raising such a fantastic figure for Comic Relief is their onboard Spare Change initiative, where the generosity of passengers has known no bounds.
Early this year for Red Nose Day 2013, the entire BA family spared no effort in being funny for money, with staff from right across the organisation hosting an array of sponsored events from leg waxing to cake baking, not to mention two Guinness World Records set high in the sky.
The global charity partnership with Comic Relief, Flying Start, began in 2010 and has been committed to helping transform the lives of vulnerable and disadvantaged children in the UK and around the world.