Kevin joined Comic Relief as Director of Education and Information in 1991 to set up a new department. In 1992 he became Director of Communications, adding fundraising to his responsibilities. In October the following year he became Deputy Director (Creative), taking creative charge of education, TV, publicity/PR and press and media.
In July 1997 he was appointed Chief Executive. He had the idea to do Sport Relief in 2002 and played a key role in the Make Poverty History and Live 8 campaigns. In 2007 Kevin was awarded the CBE for services to charity.
Kevin stood down as Chief Executive in September 2016, after more than 26 years at Comic Relief. In 2017, Kevin was appointed by trustees as an Honorary Life President.