Share with:
Sport Relief in partnership with Pottermore launch a Hogwarts League within the Sport Relief App - giving individuals the chance to go head-to-head to step their house to the top of the league as part of the Sport Relief Nation's Billion Steps a Day Challenge.
• Harry Potter fans are being called upon to help the nation beat the billion steps a day challenge, every day, from 17-23 March 2018.
• Individuals can also compete in a Quidditch-themed challenge within the app, to unlock never-before-heard audio clips from Quidditch Through the Ages, the digital audiobook of the Hogwarts Library book that J.K. Rowling wrote as Kennilworthy Whisp. Read by Andrew Lincoln, it will be published on 15 March 2018 by Pottermore Publishing.
Fans will be able to sign up to their Hogwarts house as teams Gryffindor, Hufflepuff, Ravenclaw and Slytherin go head-to-head to see who can do the most steps. A live leaderboard will allow fans to track how many steps their house has achieved, as well as who is winning.
Rallying fans to show their house pride, Stephen Fry said:
‘I don’t need a Sorting Hat, I’ve downloaded the Sport Relief App, and I’m stepping for Slytherin. Help your house step to victory!’
Tom Greene, Publishing Director, Pottermore, said:
‘We are thrilled to be partnering with Sport Relief to launch the Hogwarts League in their app, which we hope will help the nation reach a billion steps a day. To celebrate, we want Harry Potter fans to make their mark on the Billion Steps Challenge by joining one of the four Hogwarts houses and going head-to-head to see which house collectively can do the most steps.
‘It’s a really exciting collaboration for this original Hogwarts Library Book and highlights the important work Comic Relief does. Proceeds from the sale of the digital audiobook will go to Comic Relief and Lumos , the charity founded by J.K. Rowling, for their work with children and young people to help them have a better life.’
Liz Warner, CEO of Comic Relief, added:
‘We are very excited to be able to call on all Harry Potter fans to join the Hogwarts league and help the nation beat the Billion Steps Challenge, and raise funds for our projects during the week of Sport Relief. We’re looking forward to seeing whether it will be Gryffindor, Hufflepuff, Ravenclaw or Slytherin who step their way to the top of the league for good causes.’
Fans will also be able to compete in two Quidditch-themed steps challenges within the app:
Quidditch Challenges
1. Challenge title: 100 Quidditch Pitches
Opening copy:
To honour the most famous sport in the wizarding world, we’re challenging all Muggles to individually walk the equivalent distance of 100 Quidditch pitches (no brooms required).
Complete the challenge for a chance to sample the new audiobook Quidditch Through the Ages.
Challenge inspired by J.K. Rowling’s book Quidditch Through the Ages, which benefits Comic Relief and Lumos.
Distance: 500 feet x100 (100 lengths of a Quidditch pitch). Roughly 9.5 miles.
2. Challenge title: The Annual Broom Race of Sweden
Opening Copy:
In the wizarding world, besides Quidditch, there are numerous other competitions that involve a flying broomstick, including the celebrated Annual Broom Race of Sweden. Fliers race from Kopparberg to Arjeplog, over 300 miles. As Muggles can’t fly, team up and give this a go on foot?
Plus, you’ll be rewarded with snippets from the new audiobook Quidditch Through the Ages along the way.
Challenge inspired by J.K. Rowling’s book Quidditch Through the Ages, which benefits Comic Relief and Lumos.
Distance: slightly over 300 miles, work out at 300 miles
To join the app and Hogwarts League, simply visit sportrelief.com and download it free.
ENDS
FOR MORE INFORMATION CONTACT:
Comic Relief Media Team 020 7820 2432 / media@comicrelief.com
Notes to editors
Sport Relief brings the nation together to get active, raise money and change lives. Since 2002, Sport Relief has raised over £335 million. The money raised by the public will be spent by Comic Relief to tackle the critical issues affecting people across the UK and the world. This year, Sport Relief culminates in a week of activity from Saturday 17 to Friday 23 March, leading to an unmissable night of TV on the BBC. Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985,
Comic Relief has raised over £1 billion. That money has helped, and is helping, people both at home in the UK and across the world. For information about Comic Relief and the work it carries out, please visit www.comicrelief.com Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
Pottermore Publishing is the global digital publisher of the Harry Potter and Fantastic Beasts series as well as other audio books and eBooks from the Wizarding World. It aims to lead the way in innovative digital publishing and to bring new generations of readers together with long-standing fans, celebrating and bringing alive the stories that first began with the boy who lived.
Pottermore.com is the entertainment and news company for J.K. Rowling’s Wizarding World. As the digital heart of the Wizarding World, Pottermore.com is dedicated to unlocking the power of the imagination. It offers the latest news and features, the authentic Sorting Hat and Patronus experiences, and original writing by J.K. Rowling, all designed to help even deeper exploration of the Wizarding World.
J.K Rowling’s Wizarding World Publishing Rights © J.K. Rowling. Characters, names and related indicia from J.K Rowling’s Wizarding World including Hogwarts and Quidditch are ™ and © of Warner Bros. Entertainment Inc. All rights reserved.
ENDS
FOR MORE INFORMATION CONTACT
Sport Relief Media Team:020 7820 2500media@comicrelief.com(opens in new window)Press area07984510473 (out of hours only)
About Comic Relief
Comic Relief is a UK charity which aim to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredible tough lives, both here at home in the UK and across the world.
For information about Comic Relief and the work it carries out, please visit comicrelief.com.
Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).
For the latest news, statements and exclusive content direct from the Comic Relief Press Office follow @ComicReliefNews(opens in new window).
