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It’s Game On - the official Sport Relief merchandise has arrived! • Sport Relief is back on 13th March • Full merchandise range will be available in all Sainsbury’s stores and selected Argos stores* from 15th February • Exclusive tote bag designed in collaboration with British sprinter Dina Asher-Smith • Ellie Simmonds, Harry Kane and Jessica Ennis-Hill also lend their support
Dina Asher-Smith, Ellie Simmonds, Harry Kane, Jessica Ennis-Hill and Max Whitlock are just some of the sports stars that have come together to help launch this year’s official Sport Relief range, sold exclusively in Sainsbury’s and selected Argos stores to raise life-changing cash for people living incredibly tough lives, in the UK and around the world. Sport Relief is back on 13th March and however people choose to get involved, they can do it in style, kitted out with Sport Relief’s merchandise available in all Sainsbury’s stores and selected Argos stores across the UK* and online at sportrelief.com from 15th February. For this year’s range, British sprinter, Olympic medallist and finalist in BBC Sports Personality of the Year 2019, Dina Asher-Smith, has designed a Limited-Edition Tote Bag in collaboration with Sport Relief. The stylish accessory is available in two vibrant designs (£5 with at least £1 going to Comic Relief) and sold exclusively in Sainsbury’s stores and online. Dina Asher-Smith said: ‘I was so excited to be asked to collaborate with Sport Relief on their special edition tote bag this year. I am a big believer in the power of sport when it comes to social change. I have learnt indispensable lessons through sport that encompass everything I do and the life goals I continue to work towards. Sport Relief does amazing work to raise money to fight inequality in the UK and the world and I’m so proud to have a part in this year’s campaign. The bag goes on sale at the beginning of February so keep your eyes peeled.’
Modelled by Ellie Simmonds, Harry Kane, Jessica Ennis-Hill, Max Whitlock and a host of other famous faces, the official Sport Relief T-shirts are available in unisex styles for men, women and children - perfect for the whole family (Prices for kids’ T-shirts range from £6 to £9 with at least £2.50 going to Comic Relief, while adult T-shirts are £10 with at least £5 going to Comic Relief).
Ellie Simmonds said: ‘I’m so proud to be involved in this year’s Sport Relief campaign - sport is a huge part of my life and its powerful ability to bring people together can be life-changing. What better way to tackle poverty in the UK and the world than simply picking up a new kit and some of these lovely things during your weekly shop.’ Other items in the range include the following: An official Sport Relief Water Bottle for hydration after thirsty work (Large Water Bottle is £4 with at least £2 donation and a Small Water Bottle is £3 with at least £1.50 donation). A wonderful selection of colourful Mugs, ideal for putting the tea in team (£3 with at least £1.50 donation to Comic Relief). The ultimate party accessory Deeley Boppers, for celebrating any occasion or an exciting Sport Relief achievement (£2.50 each with at least £1.25 going to Comic Relief). A variety of Sport Relief Pin Badges (£1 each with at least 50p going to Comic Relief) and eye-catching Wristbands (£1 each with at least 50p going to Comic Relief) that will brighten up any outfit. There’s also the Sport Relief Lanyards available in a colourful ‘confetti’ design (£1.50 with at least 75p going to Comic Relief) for a daily positive reminder to feel good by doing good, and the bright Key Ring for keeping keys in sight while on the move (£3 each with at least £1.50 going to Comic Relief). An exciting Activity Book filled with fun activities and colouring galore for the kids (£2.50 with at least £1.25 going to Comic Relief). A fabulous confetti-themed Exercise Journal (£5 each with at least £2.50 going to Comic Relief) for celebrating grand fitness plans and noting exercise progress (or flourishing doodling skills). And a handy Foldable Shopping Bag (£4 with at least £2 going to Comic Relief) to make easy work of carrying a sports kit or the weekly shop. By putting Sport Relief merchandise into shopping trollies, shoppers can help tackle major issues including mental health stigma, domestic abuse, homelessness and child poverty - it couldn’t be easier to make a difference. -ENDS- For more information Comic Relief Media Team 0207 820 2500 media@comicrelief.com Out of hours phone 07984 510 473 Notes to editors OFFICIAL MERCHANDISE Available from Sainsbury’s, sainsburys.co.uk, selected Argos stores and sportrelief.com. *Full merchandise range will be available in all Sainsbury’s stores and the Sport Relief wristband in all Argos stores from 15th February. The following Sport Relief merchandise is available for the public to buy: • Adult Unisex T-shirt - £10 with at least £5 going to Sport Relief • Kid's Unisex T-shirts - £6-£9 with at least £2.50 going to Sport Relief • Activity Book - £2.50 with at least £1.25 going to Sport Relief • Deeley Boppers - £2.50 with at least £1.25 going to Sport Relief • Exercise Journal - £5 with at least £2.50 going to Sport Relief • Foldable Shopping Bag - £4 with at least £2 going to Sport Relief • Keyring - £3 with at least £1.50 going to Sport Relief • Lanyard - £1.50 with at least 75p going to Sport Relief • Large Water Bottle - £4 with at least £2 going to Sport Relief • Mugs - £3 with at least £1.50 going to Sport Relief • Pin Badge - £1 with at least 50p going to Sport Relief • Small Water Bottle - £3 with at least £1.50 going to Sport Relief • Limited-edition Tote bag – £5 with at least £1 going to Sport Relief. Available exclusively to Sainsbury’s stores in the UK. About Sport Relief Sport Relief returns on Friday 13th March, bringing the UK together to get active and raise life changing amounts of money through the power of sport. The money raised by Sport Relief supports people living incredibly tough lives in the UK and around the world by tackling issues such as homelessness, domestic abuse, mental health stigma and child poverty. Comic Relief created the first ever Sport Relief in 2002, and since then, eight Sport Reliefs have raised over £378 million. For more information about Sport Relief, please visit www.sportrelief.com. Sport Relief is an initiative of Comic Relief. Comic Relief is the trading name of Charity Projects, a registered charity in England and Wales (326568) and Scotland (SC039730), which is a company limited by guarantee registered in England and Wales (01806414). Registered address: 89 Albert Embankment, London SE1 7TP. Social: @sportrelief #SportRelief2020 About Sainsbury’s Helping our customers get the most out of life has been at the heart of what we do since 1869 and we achieve this by offering our customers easy, affordable access to the things they need, like healthy food, quality clothes, stylish homewares, the latest technology and more ways to manage their money. We do all of this sustainably, so we can help our customers live well for less today and tomorrow. We are a leading multi brand, multi-channel retailer, with a growing online and digital business, fast, convenient delivery capability and a structurally advantaged store estate of over 1,400 Sainsbury’s supermarkets and convenience stores and almost 900 Argos stores in stand-alone and supermarket locations. The Habitat brand is available in 16 locations and online. We employ 178,000 colleagues who are integral to our success, now and in the future.
