Sainsbury-s

Sainsbury's and Comic Relief

This Christmas, Sainsbury’s is on a mission to donate over 5 million meals to families experiencing food poverty. 

Between 2nd November and 31st December 2024, Sainsbury's is donating £1 million to Comic Relief from the sales of its BFG Christmas range and Christmas products marked with a Comic Relief logo. 

Customers can also donate to Comic Relief directly instore, online or via Nectar. For full terms and included products here(opens in new window).

sains

The Bread and butter thing

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Rachel, Project Leader, The Bread and Butter Thing

Rachel spends her days ‘on the front line’, loading food onto vans, driving them to community hubs, and distributing the food to people (mainly families) who need it most right now.

“So many people are starting to have to choose between buying food and heating their homes… To have new funding from Sainsbury’s and Comic Relief is absolutely amazing. There are no words to describe what it will do. It will help us, help other people. And that is what it’s all about… pulling together and making sure people around us aren’t struggling.”

Feeding Britain

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Pauline, Good Food Scotland, part of The Feeding Britain Network

Pauline runs Feeding Britain’s affordable food hubs in Scotland. She's determined to make a difference to people struggling with the cost-of-living crisis and says that for families shopping at the Kennishead Larder near Glasgow; "It used to just be food – now it’s food and fuel... Some people see it as a luxury now to keep warm, which just absolutely blows my mind, it’s unbelievable… some people are eating one meal a day."

PLEASE GIVE NOW

Comic Relief supports communities experiencing food poverty.

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£10